THE SYSTEM. STREETWEAR RAN ON SCARCITY AND SILENCE. Big corps, limited drops, anonymous factories, resale nobody could verify. it worked, until it didn’t.

nine ninetyfive goes the opposite way. small and considered, founder-led, completely transparent, from day 1.

FOUNDED. BY henrik moe, b. 1997, a norwegian-portuguese creative director. a decade in fashion: scandinavia, europe and australasia. trained in milan. i always believed the best part of fashion was never the hype, it was the people who actually made the object, and the subcultures they created around their world.

THE PASSPORT. every garment gets one. traced from a named machine, a named maker, through every owner it ever has, forever. a small way of saying, someone real made this, and that still matters.

A CERTIFICATE. A RECORD. it keeps growing, every resale, every handoff, logged, the way you'd keep track of something you cared about. THIS IS WHERE WE THINK THE CATEGORY IS HEADING. it is not a prediction, more a hope with a plan behind it.

THE LONG GAME. once nine ninetyfive stands on its own feet, a share of every sale will go toward the same chance for someone else, real mentorship, real samples, for young designers who don't have a name attached yet, to give the same chance i was given. thank you for buying nine ninetyfive.

worth is a decision.

born IN milan
sold worldwide
TRACED forever

~ 9.95