001

Every icon has a first object.

The Levi's 501. The Converse Chuck Taylor. The Stone Island compass badge. The Supreme box logo tee. None of them announced themselves as icons. They simply existed, in small quantities, for the people paying close enough attention to find them.

On September 9 at 5 PM CET, nine ninetyfive released 001.

A white tee. A receipt sewn to the outside back collar. A SCAnner that scans what? a receipt printer on the go. SOLD OUT.

The receipt is the brand. The label that every garment hides on the inside is here on the outside, permanent and deliberate. The price tag worn on the body. The gap between what things cost and what they are worth, made into an object you can hold and live forever.

001 is the first thing nine ninetyfive has made.

Hope you secured your icon.

~ 9.95